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Rebranding Classifications – 144

This week we discuss how the shooting sports could rebrand the classification systems to better bring in new shooters. This topic was totally ripped off  inspired by a poster “GuanoLoco” in this thread on the Doodie Project forum. He’s spot on.

The News

This week a bunch of folks went to go stand guard at military recruiting stations in the wake of the Chattanooga shooting. Unfortunately though, the folks that were actually there doing noble work were overshadowed by derp. One guy had an ND while playing show-and-tell with his rifle.

The USPSA Board of Directors announced that Production Carry Optics will be a new provisional division through the end of the year. That’s basically all we know, and it sounds like a bad idea.

Gear that Doesn’t Suck

Prince Grip. It’s basically the same stuff as ProGrip (as far as we can tell), and it’s a good product if you feel like you need a little extra grip during sweaty, hot matches. It’s good stuff, check it out.

Plug of the Week

If you aren’t subscribed to the Q&A podcast yet, WTF mate? Go to http://triangletactical.net/qna and hit the relevant links to get subscribed. We’re having a lot of fun with it, so keep the questions coming.

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About Lucas

Editor/Head Honcho at Triangle Tactical. Lucas is a life long shooter and outdoorsman, avid concealed carrier and competitive shooter, and a lover of pork fat.

One comment

  1. Great episode on rebranding classification.

    The points you raised about ritual presentation of martial arts rankings are spot on. That’s how people get invested in a sport – ritual recognition. There’s a recent book called “your hidden riches” that addresses the role of ritual in satisfaction (not a shooting book, and not the best book on ritual but it is probably available in most libraries right now).

    So, ritual is a big part of the sport if you want people to commit.

    I used to shoot at a small club when I was stationed in Maryland. That club did a great job with rituals. Welcoming new shooters to the league was a big deal – introductions and many offers of assistance from veteran members. We also did awards banquets after each season – small plaques to recognize most improved shooter, high rookie, etc. Didn’t cost much, but was a great tool to recognize the time and effort of newer shooters. All the awards were geared toward newer or lower skilled shooters. Master and High Master awards were a bit more comedy oriented, as you might expect.

    Classification cards were formally presented at the end of season banquet. Yes, folks had to voluntarily turn in their card to participate in the ceremony. I think this is a great way to recognize progress. It didn’t hurt our club a bit and it may have helped draw younger shooters to participate.

    There are many ways to promote shooting sports at the local level. They need not cost a great deal of money. Now if only the National Organizations would get on board with the little incentives, instead of running everything so bureaucratically. NRA for action pistol (my preferred sport) or USPSA (my second choice for duty stations where AP isn’t active) could do a lot of good with very little effort.

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