Moms Demand Action Doesn’t do Boycotts

Moms Demand Action organized a “Skip Starbucks Day” this past Saturday 8/24/2013, but according to their “About” page on their website, they don’t do boycotts…

Moms Demand Action is not asking our government to ban guns, nor are we boycotting companies or colleges. We simply support common-sense solutions to the overwhelming and increasing epidemic of gun violence in America. Whether the gun violence happens in urban Chicago, suburban Virginia, or rural Texas, we must act now on new and stronger gun laws and policies to protect our children.

But what about “Skip Starbucks Day”? (Of course, they don’t call it “Skip Starbucks Day” on that page, but as of 8/25/2013, it’s plastered across the center of their website, with this image.

So, Moms, if you don’t do boycotts, what do you call this?

Side note: I spoke with a local Starbucks employee on Saturday afternoon. They said that they were slammed busy all day.